Promoting business and services or products through email marketing has become the foremost marketing strategy for different establishments. Seeing its direct reach to the target customers’ computer devices, it is gaining tremendous recognition across the marketing industry.
However, there is a big hitch in this pattern of marketing that not every email template turns up to the expectation it had been sent with. So, there has come up the trend of developing effective email templates. What these effective email templates are all about??? Must they have well-ordered structure and appealing design & content?
Yes, it must have all these. But there should be much beyond these. An email template would prove effective when every recipient finds it equally appealing, if it needs lesser loading time, if its design appears similarly smart on all the devices, if it resizes smoothly across the gadgets.
Developing such an email template is possible with the experienced HTML email creators. Seasoned PSD to HTML email developers possess that knack of bringing up email templates having cross-browser and cross-device compatibility. Even they can skillfully take care of every compatibility issue if there are any.
No matter how complicated or complex the designs would be or how heavy the template code would appear, the professionals at XHTMLCSSExpert can bring it to life doing required customization.
Since, through their experience of working on various complex HTML email developments, they have come up with certain ideas over – ‘how to keep email templates lighter in weight, easy to work with and universal to appear?’ and ‘what mistakes should be avoided?’ Let’s check those out –
An Image Overlay makes an email appealing, but it shouldn’t be used all across – A PNG image looks really cool running across the text. But, it shouldn’t be used a lot many times overlaying the text in different sections of a newsletter as it may get tough to provide it effective compatibility while converting design into HTML.
Limit the use of fancy fonts – Most fancy fonts, also Google fonts, don’t get proper support from email clients. Moreover, these fancy fonts get replaced by some similar web-safe fonts automatically. So, the good idea is to not go so fancy in terms of fonts though you are very fond of some.
Prefer going with the standard fonts like,
- Book Antiqua
- Georgia (serif)
- Palatino Linotype
- Palatino (serif)
- Times New Roman
And some sans-serif fonts like,
- Arial Black
- Comic Sans MS
- Geneva (plus Geneva sans-serif)
- Helvetica (plus Helvetica sans-serif)
- Lucida Sans Unicode
- Lucida Grande
- Trebuchet MS
Make the most of Animations,,, Go for GIFs – With various email templates, you try to attract receivers. So, what else can be more attention grabbing than an animated GIF in the newletter? Yes, make the most of GIFs to attract target audiences through newsletters. Because the good news is that – GIFs offer better compatibility than videos with modern email clients.
Don’t let the content go out of design – You should be damn careful about the area used for placing the content. It shouldn’t go beyond the corresponding section laid out for designs. Keep the content width max up to 800px. However, 600px – 700 px is the recommended width.
Keeping all these things in mind while designing an email template next, will help you have a light, easy and universal newsletter. Also, you shouldn’t be neglecting a few small things such as:–
- PSD layers should be in normal blend mode
- Text size and line height should be specified in pixels, in round numbers only
- Design elements are better kept saved in different layers
This is how XHTMLCSSExpert makes it as simple as possible, but attractive. Get the most out our teams’ skills and experience, and save the most of your time and efforts when it comes to HTML email development.
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